Portfolio Detail
"Beauty & Skincare Brand"
Beauty & Skincare Growth
Project summary
A high-performing TikTok Shop campaign that turned trending fashion brands into viral sensations, driving massive engagement and sales. The campaign successfully converted product clicks into strong GMV while positioning the brands at the forefront of TikTok’s social commerce wave.
- $221K+ GMV achieved within the campaign period.
- 3,200+ Orders and 3,300+ items sold.
- Reached 10,900+ visitors organically.
- Generated 1.2M+ product clicks.
- Reached 10,900+ visitors organically.
- Achieved strong conversion despite competitive market (0.27% CTOR).
As Senior Brand Manager, I led this TikTok Shop campaign by selecting viral-ready fashion products, optimizing positioning, and driving creator-led content. Through data-driven strategy and performance tracking, the campaign achieved $221K+ GMV, 1.2M clicks, and strong brand visibility.
Muhammad Anees – Senior Brand Manager
Client Details
FitFlex Products, UK
Service Provided
TikTok Shop Advertising & Influencer Marketing, TikTok ads
Project Timeline
3 weeks planning, and 2.5 month for completion
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